Bury-based cruise provider Cruise Club UK have recently begun a full-scale digital transformation, with Manchester digital agency BANC managing the project from start to finish – and beyond.
Using the agency’s extensive knowledge and experience, Cruise Club UK’s evolution will see them undergo an across-the-board revamp to increase digital presence and drive business online.
Known for their very loyal customer base, the timing of the work couldn’t be better. The developments in the cruise market in recent times – something that’s seen more and more of its audience going online – mean that Cruise Club UK have a huge opportunity to better serve their current customers, and share their great service and offerings with a new customer base.
Commenting on the provider’s digital transformation, BANC’s Head of Digital, Kate Woods, says: “One of their 
USPs is that everything is included, so there no hidden costs. In addition to this, their wide range of cruises to choose from, and strong, long-standing relationships with cruise lines means there’s a holiday for everyone.
“We’ll be ramping up their paid media activity, so that Cruise Club UK can fully showcase the very best offers they have – ones that aren’t available anywhere else on the market. Their improved email and CRM activity will also benefit them. Customers who sign up will not only get the best offers delivered to their inbox before anyone else, but they’ll also get personalised offers and holiday emailed to them too. Thanks to this, users will be able to access Cruise Club UK’s 5-star customer service the way they like, both online and through the call centre.”
Kate continues: “The digital transformation of Cruise Club UK will continue across updates for the website too. We’ll be creating additional website content for users who want to know more about cruising, so they can improve their user journey across all channels. Ultimately, the website will become an easily accessible one-stop shop for the best cruises on the market, suited to all budgets and holiday types, all without compromising on the brand’s excellent 1-2-1 customer support.”
