Business success requires taking a risk, or two. But have you ever bet the house on a seemingly good idea only for it to become a bad business decision? And why is it that some business leaders seem to be able to take long shots, and still come up trumps?
Now a fascinating new book Risk Roulette from leading journalist Graham Ruddick, reveals the surprising reasons why some businesses work, and others fail.
As a journalist with the Telegraph, Guardian, The Times and now Business Leader, Graham Ruddick has spent more than fifteen years researching and interviewing leaders, including the founders and chief executives of some of the biggest businesses around the world. Through this series of exclusive interviews, he has found that there’s a pivotal trait leaders have when it comes to success: they understand risk.
Through a collection of thought-provoking stories, interviews and case studies from leaders in business, finance and sport, Ruddick reveals that risk isn’t just about being risky and having a blasé attitude to responsibility. It’s about understanding risk more broadly, from the level of risk involved in a decision and how to reduce it, to the difference between short-term and long-term risk.
Risk Roulette is a highly entertaining and informative read which joins icons from the worlds of business, finance, journalism and sports who know how to make risk work for them and push the boundaries and reveals their tried and tested secrets so you too can elevate your business.
Risk Roulette: The surprising reasons why some businesses work, and others fail by Graham Ruddick is published by Kogan Page on 03 October 2024, priced £13.94
