Close Menu
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Wellbeing & Mental Health
  • Marketing
  • HR & Recruitment
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
X (Twitter) LinkedIn YouTube
Trending
  • How to build a £1 million pension and ISA portfolio
  • 5 Reasons Why Every Office Should Include Flexible Spaces to Work and Their Key Benefits
  • Pension reforms risk higher prices, fewer jobs and slower growth, FSB warns
  • Building Trust in AI Through a Decision-Centric Approach in Manufacturing
  • In Profile: Michael Stausholm, founder and CEO of SproutWorld
  • A beginner’s guide to growth shares (and why they’re so popular right now)
  • Brits lose £11.4 billion to scams: these are 5 of the most dangerous
  • Bold Business Marketing Specialist Speaks In Swindon This Week
X (Twitter) LinkedIn YouTube
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Wellbeing
  • Marketing
  • HR & Recruitment
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
  • Twitter
  • LinkedIn
  • YouTube
  • RSS
You are at:Home»Marketing»Five ways Instagram’s AI chatbot can boost your brand engagement
Instagram

Five ways Instagram’s AI chatbot can boost your brand engagement

0
Posted By sme-admin on October 8, 2024 Marketing

As of July 2024, Meta has implemented its “AI Studio” tool on Instagram, allowing creators to develop AI chatbot versions of themselves or on behalf of their companies.

The development, which is predicted to become the most used AI assistant in the world by the end of 2024, aims to enable businesses, influencers, and creators to interact with their followers on a more enhanced scale.

Christoph C. Cemper, an AI expert on behalf of AIPRM, provided his insight on how AI chatbots can boost your brands engagement, customer interaction, and strengthen your social media presence.

  1. Enhance customer interaction

64% of business owners believe AI has the potential to improve customer relationships, indicating a positive outlook on the role of AI towards customers.

Businesses and influencers with large followings can get many customer queries through at once, so it can be difficult to respond to them all in a timely manner. Instagrams AI chatbot can assist with this issue by being able to provide a quick-time response to customer questions, complaints or orders faster than even humans, which will allow customers to want to return to your brand, increasing loyalty between brand and consumer.

Not only this, having an AI chatbot to assist on social platforms can also break the language barrier faced by multi-country companies.  Whereas any issues or questions asked by the customer previously may have been lost in translation, now businesses can more effectively reach an international customer base by offering more fluent, multi-lingual support.

  1. More personalised messaging

Salesforce reported that your online conversion rate can improve by almost 8% when you include personalised consumer experiences.

By leveraging the data collected by AI chatbots on social media to analyse past user behaviour, they can offer personalised discounts, product recommendations and content to fit your audience. AI bots can then craft messages that resonate with individual customers’ needs, such as birthday messages, seasonal offers and more – which will encourage them to return to buy again and again.

Already, several forward-thinking brands are tapping into AI chatbot technology to enhance their online presence. Popular subscription brand, HelloFresh launched its AI bot ‘Freddy’ to help manage surveys and quizzes, send automated deals and suggest recipes. With this they were able to reduce their response time with customers by 76%, and boost incoming messages by 47%.

  1. Harnessing customer reviews

According to recent studies, up to 98% of consumers read reviews before making a purchase – and they tend to trust companies with a higher volume of reviews. Harnessing Instagram’s AI chatbot when someone has made a purchase to send a request for a review is a great way of not only gathering customer insights, but making sure reviews are in place for any future buyers looking at your products.

With plenty of reviews in place, conversion rates can increase by a whopping 190% on lower priced products, and 380% at the higher end of the scale.

  1. Increased revenues through AI shopping

Recent studies report that customers using live chats are three times more likely to buy. Not only that, but AI chatbots also lead to a 48% increase in revenue per chat hour.

Instagram AI chatbots are integrating seamlessly with the platform’s shopping features to increase companies revenue through social platforms, letting users ask questions, browse products and complete purchases through the app. An easy, interactive shopping process eliminates the need for users to navigate between multiple pesky tabs, making customers want to return again for a smooth shopping process.

  1. Making ads interactive

Even direct advertising is being revolutionised by AI, as rather than relying solely on traditional static display ads to boost engagement, many companies are incorporating interactive chatbot experiences directly into their ad strategies. These allow potential customers to ask questions and receive instant responses, all within the ad itself.

Combining conversational AI technology with display ads is a surefire way to boost engagement rates – Emirates Airlines experienced an 87% increase in engagement from consumers that saw chatbot ads, versus those that saw a standard display ad.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Bold Business Marketing Specialist Speaks In Swindon This Week

How Generative AI is Giving SMEs a Marketing Edge

From PLT to Twitter X: Business Branding Decisions That Backfired

Comments are closed.

Follow SME Today on Linkedin and share all the topics you find interesting
Verify your identity for Companies House

The Newsletter

Join our mailing list for the best SME stories, handpicked and delivered direct to your inbox every two weeks!

Sign Up
Events Calendar
    • Marketing
    July 7, 2025

    Bold Business Marketing Specialist Speaks In Swindon This Week

    July 4, 2025

    How Generative AI is Giving SMEs a Marketing Edge

    • Finance
    July 10, 2025

    How to build a £1 million pension and ISA portfolio

    July 10, 2025

    Pension reforms risk higher prices, fewer jobs and slower growth, FSB warns

    • Health & Safety
    July 1, 2025

    Temperatures Soaring: Is Your Workplace Becoming Unsafe?

    January 29, 2025

    UK takeaways guilty of shocking hygiene failures:

    • Events
    July 4, 2025

    £20k grant for female-founded SME up for grabs

    July 2, 2025

    As Seen on BBC Panorama – Brad Burton to Headline The South West Expo in Swindon

    • Community
    June 23, 2025

    Celebrating One Year In Fairford Supporting The Community

    June 2, 2025

    National Charity Accelerates Children’s Reading Through New Corporate Partnership

    • Food & Drink
    June 23, 2025

    England Cricket Captain, Ben Stokes OBE, takes a stake in Spencer Matthews’ alcohol-free spirits brand, CleanCo

    June 16, 2025

    Hospitality industry risks collapse

    • Books
    April 24, 2025

    Values-Driven Professionalism: A Path to Client Loyalty

    December 2, 2024

    Banish the banshee boss: how to lead without fear – addressing the issue of fear-based management and how NOT to be this manager

    About

    SME Today is published by the same team who deliver The Great British Expos’. We have been organising various corporate events for the last 10 years, with a strong track record of producing well managed and attended business events across the UK.

    Join Our Mailing List

    Receive the latest news and updates from SMEToday.
    Read our Latest Newsletter:


    Sign Up
    X (Twitter) YouTube LinkedIn
    Most Recent Posts
    July 10, 2025

    How to build a £1 million pension and ISA portfolio

    July 10, 2025

    5 Reasons Why Every Office Should Include Flexible Spaces to Work and Their Key Benefits

    July 10, 2025

    Pension reforms risk higher prices, fewer jobs and slower growth, FSB warns

    July 9, 2025

    Building Trust in AI Through a Decision-Centric Approach in Manufacturing

    July 9, 2025

    In Profile: Michael Stausholm, founder and CEO of SproutWorld

    Categories
    • Books
    • Community & Charity
    • Education and Training
    • Environment
    • Events
    • Features
    • Finance
    • Food and Drink
    • Health & Safety
    • HR & Recruitment
    • In Profile
    • Legal
    • Marketing
    • News
    • Property & Development
    • Sponsored Content
    • Technology
    • Transport & Tourism
    • Wellbeing & Mental Health

    Copyright © 2020 SME Today.

    • ABOUT SME TODAY: THE GO TO RESOURCE FOR UK BUSINESSES
    • Privacy
    • Contact
    Copyright © 2025 SME Today.
    • ABOUT SME TODAY: THE GO TO RESOURCE FOR UK BUSINESSES
    • Privacy
    • Contact

    Type above and press Enter to search. Press Esc to cancel.