Neil Jurd believes anyone can learn to lead. You don’t need to be a ‘born leader’, subscribe to complex academic theories or get up at 4am to brainstorm ideas in a cold shower. This simple, concise, highly practical book “THE LEADERSHIP BOOK” offers a step-by-step guide to excellent leadership.
Neil believes “Leaders achieve things far beyond what they could do alone, by engaging others intellectually and emotionally in pursuit of a clear and compelling purpose.”
Why this Book Matters
- 52% of leaders have doubted their ability to lead during the pandemic* – leaders are facing ever more complex challenges
- A highly-practical, jargon-free, step-by-step guide to becoming a more effective, engaging leader – based on decades of experience leading in the world’s most challenging environments
- Neil Jurd is one of the UK’s top leadership development experts – awarded an OBE and British Citizen Award, he works with everyone from Leadership Trust to NHS and Commonwealth Games Team Scotland and is founder of skills platform LeaderConnect
- Neil was a Lieutenant Colonel in the British Army, taught leadership at Sandhurst and was injured by enemy fire leading his squadron in Iraq
Drawing upon decades of experience developing leadership talent – at Sandhurst, as National Director of Officer Training in the Army Cadet Force and within businesses and universities around the world – The Leadership Book breaks down common leadership mistakes and debunks long-standing myths.
The book reveals how to apply simple but powerful techniques to connect with and engage your people, communicate a clear, compelling purpose and build a high-performing organisation. It answers questions like:
- What’s my leadership style – and how do I stretch out of my comfort zone?
- How can I lead effectively virtually?
- How do I ensure my leadership has a positive impact on my team, my organisation and the wider world?
- How can I create safety for my team in unpredictable times?
Your status as a leader can often be a barrier between you and your people and Neil shares how to dismantle this barrier, lead with humility and be yourself – and why this is the most powerful leadership tool of all.
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Neil Jurd
The Leadership Book by Neil Jurd is priced at £15.99 and available from Amazon.co.uk