In this step-by-step guide, Kath Lord-Green, aka Your Fairy Podmother® takes you from Planning to Launch. Podcasting is a powerful tool for small and medium-sized enterprises (SMEs) in the UK. It offers a unique way to engage with audiences, build brand loyalty, and establish authority in your industry. This guide will take you through the essential steps from planning to launching a successful podcast, ensuring you can tap into this growing trend effectively. Step 1 Define Your Goals and Audience Before diving into podcasting, it’s crucial to understand why you want to start a podcast and who you’re targeting. Set…
Author: Greg Robinson
Entrepreneur Chris Maslin, founder of Go EO, has launched the Go EO Staff Survey – a completely free employee engagement tool designed to help small businesses gain valuable insights into their workplace dynamics. Chris Maslin, a seasoned entrepreneur based in Kent is known for building successful service-based businesses, started his own accountancy firm, Maslins, in 2009. After transitioning Maslins to an employee ownership trust in 2021, Chris found the process so rewarding that he established Go EO to assist other business owners in making similar transitions at a more affordable cost. The idea for the Go EO Staff Survey emerged…
The Business Show London , takes place on the 13th & 14th of November 2024. Celebrating 50 editions of entrepreneurialism, small businesses, and innovation, the show is going to deliver a spectacular event for both visitors and exhibitors. In looking back at the history of The Business Show and its incorporation in 2000, the organisation started as a magazine which was then competing with the introduction and increasing popularity of the internet. The team then switched industries and moved into the events sector hoping to support UK businesses and entrepreneurs, allowing them to tap into a resource to help them…
A collaborative book written by members of the Women’s Business Network (WBN), The Women’s Business Network Guide to Becoming a Successful Entrepreneur, were shortlisted as a finalist in the “Start Up/Scale Up” category at the 2024 Business Book Awards, a prestigious competition open to a national and international audience. Out of 300 entries, the WBN guide was one of only three self-published books to make it to the finals—a remarkable achievement for a first-time collaboration by a group of 20 female entrepreneurs. The awards ceremony took place last Thursday at The Drum Conference Space in Wembley, London, where the WBN…
In the fast-evolving world of digital marketing, big data has become a game-changer. It helps marketers uncover trends, understand customer preferences, and predict behavior patterns. These insights allow companies to fine-tune their marketing strategies, improve customer experiences, optimize spending, and, ultimately, convert more leads into loyal customers. But with the ever-increasing reliance on data comes a major downside—privacy concerns. The massive amount of sensitive information now available has made users more cautious about sharing their data. This growing awareness of privacy issues has shifted the dynamics of digital marketing, compelling businesses to rethink their strategies. The Multifaceted Privacy Challenge The…
Remaining competitive is proving increasingly challenging, especially in today’s fast-paced and dynamic market landscape. Rolf Whiteman, Sales Director at Harrison provides some insight in to how businesses can adapt to changes in the market and remain competitive. Regardless of company size, businesses must embrace change both at industry level and on an individual scale. While small to medium sized enterprises may be disadvantaged in terms of funding and budget, compared to larger players, standing out in the market extends beyond big moves. Small, localised adjustments can be just as crucial in remaining individual, targeting the right audience and driving evolution.…
Two vital tax efficient schemes for UK start-ups have been extended for ten more years, which may take the sting out of potential Capital Gains Tax (CGT) rises in the Budget, say leading audit, tax and business advisory firm, Blick Rothenberg. Simon Gleeson, a Partner at the firm, said: “The announcement that the Enterprise Investment Scheme (EIS) and the Venture Capital Trust (VCT) scheme will be extended by ten years to 5th April 2035 is a huge relief for UK start-ups. These schemes are vital for raising the capital they need to survive.” He added: “Given that increases in CGT…
Pamela Gellatly, Strategic Development Director, HCML provides our readers with some advice on what employers need to do to prioritise employee wellbeingand shares tips on how spot the key signs of burnout, how to reduce absence and how to help employees better manage workloads and stress. As September brings a return to normality with children going back to school, many will be returning to work following time off for holidays or other activities. This group of individuals may be coming back to work refreshed and well-rested after their annual leave. But for those who were left manning the fort, the last…
Pioneering AI company Engine, has launched Bid Writer, a revolutionary AI-powered tool which is designed to help businesses create proposal responses. Headquartered in London, Engine specialises in building custom AI solutions known as ‘knowledge engines’, through which clients can instantly access the benefits of top-tier natural language AI without exposing their data or relying on unreliable online information. Trained on an organisation’s previous bids, case studies, and sales material via retrieval augmented generative (RAG) AI, Bid Writer makes time consuming and complex business proposals a thing of the past, creating tailored responses in a client’s inhouse style within seconds. Engine is confident Bid Writer will be well received…
Shape the Future Now — this is the slogan for the largest event in Europe dedicated to small and medium-sized enterprises. The 14th European Congress of SMEs will take place on 29–30 October 2024 at the International Congress Centre in Katowice. The Congress is designed for entrepreneurs, featuring leading experts and practitioners. Discussions and debates with representatives from the European Parliament, top government officials, ministries, and agencies will be organised specifically for entrepreneurs. Since 2011, the Congress has been a source of inspiration, networking, and knowledge sharing. At last year’s event, nearly 6,500 participants attended, including 24 foreign delegations. Over…