Tapping into the power of multilingual paid marketing can help you break new markets, attract new audiences and engage with people in their native languages – but there’s more to it than simply translating your existing ads into a different language. Below, UK director of Eskimoz, Sam Martin-Ross, explores some of the best practices for ensuring your multilingual paid campaigns don’t get lost in translation. Multilingual keyword research Keywords are really the backbone of your paid campaigns, so getting this right is essential. It’s tempting to think that you might be able to simply duplicate your successful English-language campaign across…
Author: Greg Robinson
A freshly launched, online platform is set to showcase Oxfordshire’s globally significant innovation ecosystem and highlight why it is a ‘location of choice’ for some of the world’s best talent and emerging transformative technologies. Oxford Calling aims to connect Oxfordshire with similar innovation ecosystems around the world, promoting the county as a major global hub that positively rivals the likes of Silicon Valley, Tel Aviv and Boston. Created and hosted by the Oxfordshire Local Enterprise Partnership (OxLEP), Oxford Calling will highlight the work, achievements and major ambitions currently being developed and delivered in Oxfordshire, connecting the region with other stand-out,…
Helen Steel is the Managing Director at Streamlion Consulting. The Berkshire-based business helps SMEs apply for start-up financing and grant applications, while providing scale-up advice and a pathway to success. Helen discusses the need for companies to be disruptive in their industries, or face being disrupted themselves. In today’s rapidly evolving business landscape, the mantra is clear: disrupt or be disrupted. From the rise of digital banking revolutionaries like Monzo and Revolut to the fall of high street giants like Woolworths and BHS, the UK market has witnessed firsthand the power of disruption and the risks of stagnation. But what…
Starting out as a freelance photographer is a great way to monetise a passion, bringing both hobby and career together to form a job that brings joy. However, freelance photography isn’t without its risks. Many will consider the possibility of equipment theft or damage, but there are many less obvious risks. From legal issues to loss of photos, freelance photographers can face numerous obstacles that require careful consideration and proactive measures. Rob Rees, Divisional Director at Markel Direct, the specialist insurer of freelancers, shares some of the risks that freelance photographers could come up against and provides some tips on how…
Why you should stop saying ‘committed suicide’ as new research reveals two-thirds are still using harmful phrase New research by social enterprise MHFA England, among 2,000 UK employees, ahead of World Suicide Prevention Day on 10 September, found most employees are still using inappropriate and outdated language to discuss suicide at work. Two-thirds (66%) of employees are using harmful terms such as ‘committed suicide’. This phrase stems from a time when suicide was illegal. Its use can signal blame, contributing to stigma. Only 10% of employees would know that the best way to save the life of someone thinking of suicide…
Jessica Redman, CEO of Didgeheads, examines how businesses can integrate Artificial intelligence into their strategy without falling foul of Google or breaching the search engine’s guidelines. Artificial intelligence (AI) is increasingly being applied in business; automating processes, analysing data and increasing reporting efficiencies. With the swelling accessibility of AI, many organisations are tempted to apply AI to their SEO strategy to create search-optimised posts in a swift and seemingly efficient way. Evolution of SEO Historically, there were many ways to ‘hack’ the algorithm and boost SEO; organisations were able to keyword stuff websites, write excessively long posts that by sheer…
Mike Puglia, General Manager, Security Products, Kaseya makes the case for why SME’s should consider cyber insurance as an additional key tool in the battle against increasing cyber attacks. UK SMEs have had plenty on their plate in 2024. While Brexit and COVID-19 are no longer the headline issues, businesses face several ongoing challenges: attracting and retaining talent, keeping pace with rapid technological changes, and adapting to a new government landscape. If the past decade has shown SMEs anything, it’s that event in quieter periods, change is inevitable. Today, staying ahead of the curve is crucial, and those who don’t will quickly…
When you work in an office you will always encounter different personalities that you have to work with, who may or may not always be on the same page as yourself as to what is appropriate conduct in the office. With Gen Z entering the workforce in recent years, they have come to label office habits they don’t approve of as ‘office icks’. Whilst these office icks may be not endorsed by colleagues, are any of them sackable offences? UK and Ireland workspace provider Click Offices wanted to find out, so spoke to a focus group of office workers to find out…
UK specialist rail depot maintenance firm MTMS has been recognised for going beyond the call of duty to support the country’s armed forces by being awarded the highest accolade in a national employers’ scheme. The company, based in Moira, Leicestershire, is one of nearly 200 companies have been given the gold award in the Armed Forces Covenant Employer Recognition Scheme this year. The announcement, made yesterday, is the culmination of a years-long initiative at MTMS to support former and serving personnel, as well as supporting local army, sea and air cadets. It specifically targets former service personnel when recruiting and…
SMEToday’s features editor Fiona Scott recently had the opportunity to interview former Bath and England Rugby Union player, Dave Attwood. What Value Can The Sport Of Rugby Really Bring To The World Of Business? This was just one of the questions I asked former rugby union player Dave Attwood. I recently met the 37-year-old for the first time and, as I’m not a rugby fan, I had no real clue who he was or what he’d achieved to date in his career. I’m no longer ignorant. Dave is a committed father, partner, sports fan and now businessman and is about…