Finding new and different ways to reach your audience effectively requires the use of a multichannel approach. Considering which channels are right for your audience and your content is therefore essential in developing a powerful and engaging content strategy. In this blog, Sue Carr, director of marketing and PR agency V Formation, discusses the merits of including podcast marketing in your content strategy and provides some top tips to help with planning, producing and launching a podcast series. Why choose podcasts as a marketing channel? The growing popularity of podcast marketing has led to a wealth of easy-to-access content on…
Author: sme-admin
As we start to see the emergence of green shoots in a post-pandemic environment, it is paramount that we equip our small and medium-sized enterprises (SMEs) with the resources they need to not only survive but thrive. SMEs are the bedrock of our economy, driving innovation, generating employment opportunities, and fostering local development. As the SME lending landscape continues to evolve, it is crucial for the next UK government to prioritise and adapt their policies to support the growth and stability of these vital businesses. To ensure their sustained growth and resilience, Douglas Grant, Managing Director at Conister Bank has…
After months of uncertainty for organisations, the Prime Minister has finally called a general election which will take place on July 4th. But what does it all mean for businesses and what do employers need to know? Gaynor Beckett of Han Law explains what might happen based on the pledges from the two main political parties, and outlines what employment law changes could be on the horizon. Conservative Plans While the Conservative party has said little about its plans for employment law, we can assume that if it holds its place in parliament and wins re-election, the current legislative agenda regarding employment law…
Hike SEO, the SEO platform that makes it possible for all small business websites to soar to the top of Google, regardless of their SEO expertise or budget, has launched the Onsite Optimizer, the first in market tool that reduces the time it takes to make SEO changes by more than 50%, while its AI integration simplifies the process. This fully automated SEO suite will allow customers to set their SEO strategy, define and refine keywords, create content and publish SEO improvements – all at the click of a button. Soft launched to existing customers last month, the Onsite Optimizer…
Finding the right talent and maintaining a resilient workforce are critical to success. Jobcentre Plus offers a comprehensive range of services designed to support employers in recruiting, developing, and retaining employees. Here’s how Jobcentre Plus can help your business thrive. Streamlined Recruitment Services Jobcentre Plus provides a network of local Employer Advisers who collaborate with businesses to streamline the recruitment process. These advisers assist in finding the right candidates using tailored recruitment solutions, including: Job Descriptions: Crafting precise job descriptions to attract suitable candidates. Speeding Up Recruitment: Accelerating the hiring process to quickly fill vacancies. Promoting Vacancies: Advertising job openings…
Major sporting events can present employers with a number of employee relations challenges. With the Euros kicking off in a matter of days, Angela Carter, Director of Legal Services at employment law and HR consultancy firm, WorkNest advises on how employers can ensure workplace harmony during the tournament and avoid any employment law own goals. Let’s be honest. Wherever possible, employers should consider embracing the football fever that is set to sweep the nation once again, as it can provide an opportunity to bring teams together through a shared sense of excitement, camaraderie and competition. Adopting a flexible approach, for example…
In what seems like no time at all, AI has evolved from a futuristic science-fiction dream to an everyday tool that’s very likely to be installed in most households over the next ten years. Here, Kate Farrell, Head of Design at Sherbet Donkey, an award-winning digital marketing agency, explains how AI is transforming digital marketing practices. As digital marketers, we’re always looking for new ways to hit our KPIs and for things that will make our job easier. Many agree AI could be both of those things, so you’re probably familiar with the Large-Language-Models (LLMs) such as ChatGPT and Copilot,…
In the workplace and office environments, sometimes it can be tough to get enough time outside and reap the mental benefits. Outdoor team building activities can sometimes be overlooked, but CJ Cardenas, CEO at Bear Grylls Survival Academy explains why they should be considered to improve your team’s wellbeing. Stress reduction with a connection to nature Leading mental health charity Mind says that spending time outdoors in nature has been scientifically proven to reduce anxiety and depression, with exposure to green spaces and sunlight proving to have a calming effect. Outdoor team building activities provide the perfect opportunity to connect your employees…
Cascade Productions, the thriving brand experience agency based in Manchester, has been awarded a spot on the Sunday Times Best Places to Work List 2024. The Sunday Times’ Best Place to Work list ranks companies based on a number of factors such as employee satisfaction, workplace culture, benefits, leadership and growth opportunities. Cascade Productions, based in Wythenshawe, provides attendee-first event management services. Collectively, the team has over 25 years of experience working in the entertainment industry – experience they leverage into crafting engaging experiences for clients and attendees. With a distinct focus on prioritising visitor experience, they develop authentic and immersive events for…
Nicola Peake, a dynamic entrepreneur, is launching Peakefest, a unique business festival designed to inspire and rejuvenate founders with a blend of serious business insights and fun experiences. The event will feature prominent speakers, including Sara Davies MBE from BBC Dragons’ Den and Bianca Miller-Cole from BBC’s The Apprentice. Nicola, 45, from Bridgnorth, Shropshire, has founded 6 figure businesses, sold them, and grown them again from the ground up, experiencing both the highs and lows that go with this entrepreneurial journey, and later this year she’s set to achieve one of the biggest challenges of her career to date, bringing…