For a long time now, marketers have been using data and trends to inform their creative decision making; from the best time of day to send an email, the colours and language that are most likely to deliver the desired outcome, to the customer journey that has the highest chance of conversion. In fact, according to a Forbes survey, 88% of marketers use data obtained by third parties to enhance their understanding of their customers – painting a more detailed picture of their behaviour and preferences. Research also suggests that those who are using data to inform their approach saw…
Author: sme-admin
For many businesses, paid search, the paid-for advertising found on search engines such as Google, is still considered one of digital marketing’s most well-known channels. Also known as pay-per-click, or PPC, using this marketing channel is a vital focus for brands and businesses who are looking to compete online. One of the best things about paid search is that you can track almost everything. If someone sees your paid search ad and clicks through to your website, this is tracked and you know how they got to your site. You know which ad they saw, what messaging they responded to, and…
New data from hiring platform, Indeed, signals some openness from UK employers to hiring migrant workers, with flexible local language requirements in some lower paid occupations. “English not required” is explicitly stated in almost 3% (2.8%) of job postings, with the share of no language requirements highest in lower paid jobs in Cleaning & Sanitation (7.9%), Driving (7.6%), and Beauty & Wellness (6.6%). Despite some language flexibility in certain lower paid sectors, the UK lags behind other European countries in willingness to hire workers without local language skills. The Netherlands has the largest share of postings that do not require knowledge…
As artificial intelligence (AI) and machine learning (ML) dominate headlines and reshape industries, they are not just buzzwords – they’re revolutionising the way we work. With 2024 drawing to a close, Cambridge Advance Online, the University of Cambridge’s online short course provider, taps into the expertise of AI and data science academic lead, Dr Russell Hunter, to uncover the top ML trends business leaders need to know as they navigate this rapidly evolving landscape. This comes as an increased number of UK businesses integrate AI into daily operations and more UK professionals explore careers within ML: IBM’s latest global AI adoption index found…
Warrant Officer Class 2 Andrew Whiting VR, currently serving in the British Army in Andover, is using his spare time to help organise one music project aimed at raising money for Fatima Whitbread’s UK Campaign. Fatima is releasing her UK Campaign Anthem this Christmas 2024. Starz Fostering CIC – along with Andrew Whiting are organising the Christmas 2025 song to raise awareness for the need for Foster Carer’s. With the support of the military and in collaboration with Fatima Whitbread — Starz and Andrew hope to make a positive impact for children in care across the UK. Fatima Whitbread’s UK…
Since October 2020, Soumya Dinesh has been Managing Director and Co-Founder of Atula Technologies – a Buckinghamshire based business specialising in bespoke software solutions for SMEs. Having launched the business with her late husband Dinesh Ramanan four years ago, Soumya is now heading the company. However, Soumya’s background hasn’t always been in tech, having started out delivering flowers across Bengaluru in India. She talks to SME Today. “Growing up I excelled academically and despite my initial interest in aviation, I went on to study finance at Pondicherry University, in India, where I grew up. This allowed me to springboard into…
In honour of World Mental Health Day yesterday, the experts at job search and career coaching platform JobLeads teamed up with Maria-Teresa Daher-Cusack, a Clinical Development Consultant at Health Assured to shed light on the key health red flags to watch for in an unhappy workplace. They’ve also offered a five-step guide to help you rediscover your true calling amid a growing trend in career curiosity. Unhappy at work? This is what happens to your mind and body when you hate your job Chronic stress and burnout Ongoing dissatisfaction in the workplace can lead to persistent stress and anxiety. The constant strain of tensing your muscles in…
October 10, 2024 – Wiesbaden, Germany. Today, the International Centers for Precision Oncology (ICPO) Foundation announced a strategic collaboration with the International Atomic Energy Agency (IAEA) for therapeutic clinical applications of nuclear medicine in oncology. This partnership will focus on providing expert advisory services, assessing national needs, developing health workforce capacities, and supporting high-quality nuclear medicine facilities worldwide. The aim is to improve the accessibility of radiotheranostics, ensuring that countries can leverage their full potential for effective patient care. The ICPO Foundation aims to develop an international network of physical diagnostic and therapeutic centers dedicated to Radiomolecular Precision Oncology. It has…
Bob Scott, a board member of The Operational Research Society, shares his insights on why SME business leaders should consider OR as a vital tool for problem-solving. With an extensive career in OR at organisations like Cap Gemini and PwC, Bob has seen the value of OR in action. In today’s data-driven world, where the buzz around AI and analytics dominates boardroom discussions, there is a forgotten hero quietly transforming business decision-making. SME business leaders may not have discovered it yet, but operational research (OR) has the potential to be a true game-changer. What is Operational Research? Operational research is…
Online cloud experts at TelephoneSystems.Cloud are urging business owners to verify their email lists and take proactive steps to prevent spam sign-ups from affecting their marketing campaigns. False data entered through sign-up forms can significantly distort analytics and harm campaign performance. This misleading information can lead to incorrect optimisation strategies and generate false leads. Sending marketing materials to spambots not only undermines the effectiveness of a campaign but can also damage the credibility of email marketing efforts, making them appear poorly received by customers. Juliet Moran, a digital tech expert from TelephoneSystems.Cloud, explains: “Spam sign-ups are a real problem for…