With this year’s sell-out Super Bowl highlighting the importance of a sports audience advertising strategy, data and programmatic expert Crimtan points to sport-centric marketing as a vital tool for brands seeking long-term customer loyalty. According to research by MRI Simmons, sports fans exhibit a 28% higher likelihood of paying attention to commercials. In a post-cookie landscape, programmatic advertisers are turning to sport-based approaches to harness audience context and effectively engage viewers. This year’s impending disappearance of third-party cookies has elevated the significance of leveraging a single connected platform that can facilitate gathering consent, profiling and dynamic delivery in real time.…
Author: sme-admin
From the mass exodus of skilled staff during the Covid pandemic to more recent geopolitical challenges – which have seen availability of food & drink falter as prices skyrocket by 12.2%, according to the latest Consumer Price Index – 2023 was certainly a difficult year for hotels, cafes and restaurants alike. Nigel Draper, Founder and Managing Director of Sorsco, explores the importance of sustainability in food and drink supply chains, and provides insight on how to enhance sustainability within a supply chain. The ongoing cost-of-living crisis, which has seen many consumers reach for more budget-friendly options, has only added insult…
Employers are being urged to stay current with the emerging workplace trends of 2024 in order to remain competitive, foster a positive work culture, and enhance productivity. FDM Group, whose mission is to bring people and technology together, has provided key insights on what they believe will be the trends dominating workplaces in 2024. The team has also outlined why organisations should consider implementing these trends if they want to stay competitive and productive. From a heightened focus on employee wellbeing and continuous learning, to recruiting based on skills rather than qualifications, these workplace trends are expected to play a…
London, 29 January 2024: New research from Bibby Foreign Exchange (BFX), reveals that UK SMEs trading abroad remain hamstrung by circumstances borne out of Brexit, as the UK’s withdrawal from the European Union approaches its four-year anniversary. Data from BFX’s 2024 Trading Places report finds that more than half (55%) see the ongoing impact of Brexit as a significant challenge, ranking second only to inflation as the key issue hampering their growth. Michael McGowan, Managing Director of Bibby Foreign Exchange said: “Four years on, the Brexit burden is growing, not shrinking, and this is stifling the growth of thousands of UK exporters and importers who also …
In a perfect world, all professional relationships would work out exactly as planned but, sadly, in business, disputes are almost always unavoidable. From disagreements over contracts to conflicts between business partners, problems develop in many different forms. Yulia Barnes, the founder and managing partner of Barnes Law, provides insights into effectively addressing these challenges when they arise. How you deal with the issue can significantly impact the success and future of your business, not to mention your reputation, so it is vital to understand all the dispute resolution options available to you. However, first, you should ensure you understand the…
Every penny counts when you’re allocating marketing spend so spending it where it will have the most impact is crucial. Jemma Robertson, director of Glasgow-based marketing agency GRA, has predicted some key marketing trends for 2024 with her team and suggests these six top ‘ins’ and ‘outs’ for the year ahead. IN FOR 2024 Broadcast and radio advertising for smaller brands Five or 10 years ago, only the biggest of brands could have advertised on TV or radio. Now these channels are becoming much more affordable and accessible, we think we’re going to see much smaller brands utilising these to help…
A Cambridge-based publican and micro-brewery owner has secured a £1.1m funding deal to purchase a landmark pub and hotel business on the outskirts of the city, paving the way for future growth. Marcus Turpin is primarily utilising the facility provided by alternative finance lender Reward Finance Group to purchase The Lord Byron Inn in Trumpington from Stonegate brewery. This acquisition aims to further develop that side of the business and transform Turpin Breweries after it was heavily impacted during COVID-19. Marcus started his career as a builder before becoming a publican in 2006 when he acquired a lease for The Lord Byron Inn. Working…
Let’s be honest, nothing beats the thrill of launching your brand in the digital frontier. Whether you’re a mom wanting to launch your Italian sauce blog, a teen with a gaming site, or an entrepreneur with a million-dollar idea, we all want that starry eye moment when first brainstorming, creating, and then publishing our web destination. It’s like planting your flag on the digital landscape declaring, “This is my address!” And for a long time, we ended our digital brand names with good old “.com” extensions. It’s what we know. It’s comfortable. However, most of us are now looking for…
Some energy suppliers are using rocketing standing charges as a way to inflate bills for small firms, according to the Federation of Small Businesses (FSB). In its response to Ofgem’s recent consultation on the standing charges system, FSB flagged fresh complaints from members of staggering rises – up to 12-fold increases – in the fixed fee set by energy suppliers regardless of energy usage. While standing charges are capped for household customers, they are now on a second year of hikes for business customers of the same energy suppliers providing the same electricity. Small businesses are often left with no…
Microsoft 365 Copilot is the new AI powered solution from Microsoft, and it looks set to revolutionise the way we work. Microsoft have recently announced they are removing the 300-seat purchase minimum for commercial plans and making Microsoft 365 Copilot available as an add-on licence for Office 365 E3 and E5 customers, as well as those on Business Standard and Business Premium plans. Cybersecurity and IT support experts, ramsac, deep-dive into what Microsoft 365 Copilot is and how you can prepare your organisation for it. What is Microsoft 365 Copilot? Microsoft 365 Copilot is an AI-powered chatbot that leverages the power…