With almost half of sales teams reporting higher competition in the last year, marketing experts have revealed the key statistics that every marketer and salesperson should know to maximise results in 2025. The top 10 B2B sales statistics for 2025 Over two-thirds of B2B buyers prefer emails as their method of contact. More than half of salespeople who use social media spend less than 10% of their time on it. More than nine in 10 buyers think calls from unknown numbers are fake. While 54% of B2C buyers prefer in-person shopping, 73% of B2B buyers purchase through digital channels. Businesses that use a…
Author: sme-admin
Lynda Clarke, Chief Operating Officer at Tribe Payments – a leading digital payments and infrastructure orchestrator specialising in issuer and acquirer processing, explores how hyper-personalisation is transforming banking and redefining customer experiences. Today’s customers no longer settle for generic banking services – and small and medium-sized enterprises (SMEs) are no different. SMEs, which account for 99.8% of all businesses in the UK and contribute £2.8 trillion to the economy, increasingly expect highly tailored experiences that meet their specific business needs in real time. Thanks to advancements in AI, big data, and behavioural analytics, banks now have the tools to move…
With the Employment Rights Bill (ERB) progressing through Parliament, SMEs need to prepare for some of the biggest employment law changes in years. From extended tribunal claim deadlines to new protections for carers, whistleblowers, and domestic abuse survivors, the proposed amendments could significantly impact small and medium-sized businesses. SA Law’s employment legal experts break down the key changes and what they mean for SMEs. The Employment Rights Bill (ERB), the Government’s flagship Bill proposing significant changes to employment law, completed its Committee Stage in the House of Commons on 16 January 2025. The Committee considered the draft ERB alongside more…
As companies navigate the complexities of return-to-office (RTO) mandates, James Campanini, Head of Logitech for Business, discusses a key challenge that is often overlooked: the readiness of office spaces to accommodate a full workforce in today’s hybrid-first era. The debate over whether to return to the office or sustain a remote team has become one of the most significant workplace discussions in recent years. Companies are struggling to balance remote and in-office work, yet strict return-to-office (RTO) mandates are failing to deliver the intended results. While many assume the COVID-19 pandemic was the advent of hybrid work models, in reality, many businesses…
There’s no denying that divorce can be one of life’s most challenging events, but for SME owners, it brings a unique set of hurdles. Beyond personal heartbreak, the fate of your business – often built on years of hard work and ambition – can hang in the balance. From asset valuations to financial settlements, divorce involving business ownership can be complicated. James Maguire, Founder and Managing Director at Maguire Family Law, has spent over 30 years advising business owners through complex divorces. What’s more, having co-founded Maguire Family Law with his now ex-wife, James understands firsthand how professional and personal…
UNiDAYS, the world’s leading student verification platform, has released new data which highlights UK students’ views on the workplace and their preferred working patterns. As students consider their job options after graduation, new data from UNiDAYS reveals that UK students are eager to experience traditional office life. Of the over 700 students surveyed, 65% said a physical office is either very or somewhat important to them when considering where they choose to start their career. Despite companies such as WPP and Amazon facing backlash after telling staff to come into the office more, the data indicates that this will not deter the next intake…
By Alison Bromley Head of Partnerships at Onebright In 2025, many businesses have come a long way in their acceptance and understanding of the importance of supporting mental health in the workplace. Reports show, of the UKs top companies, around 96% now offer some type of mental health support to their employees. Statistics indicate that around 15% of working adults are living with a mental health condition, with anxiety, depression, and stress being the most common. This is not, however, reflected in the uptake of services. There are a few reasons why that is the case. The challenge is that…
Small firms are tightening their belts on jobs, with potential changes that will expand the grounds for unfair dismissal and higher sick pay costs at the top of their list of worries, research from the Federation of Small Businesses (FSB) shows. New data shows that in the last quarter of 2024, 33 per cent of small employers said they expect to reduce staff, up from 17 per cent in the previous quarter. Fewer businesses are also looking to hire – with only 10 per cent of small employers planning to take on more staff, down 14 per cent from the previous quarter. Meanwhile, 56 per cent expect to keep their…
For millions of people, financial exclusion is still a huge challenge. Done right, fintech has the power to break down these barriers and create real opportunities. But with so many companies claiming to drive positive change, how can we tell the real innovators from those just chasing profits? Gregor Mowat, Co-CEO and Co-Founder of Loqbox, the UK’s leading credit-building fintech, shares his insights on what really makes a fintech “good,” the challenges of doing the right thing, and the fintech trends that could make a difference for SMEs in 2025. What does “fintech for good” actually mean? It’s not just…
Rick Goud, Founder & CIO of Zivver shares why email is at risk of becoming a security blindspot for IT leaders As AI takes centre stage in 2025, businesses and employees are flooded with innovative applications and productivity tools. Yet, despite this technological surge, email remains the backbone of workplace communication across industries—used for everything from casual exchanges to sharing sensitive documents. In fact, our research shows that more than 90% of employees still consider email ‘important’ or ‘very important’ to their daily work. However, as our digital and cybersecurity landscape evolves, there is a risk that email – while still an…