If you ask any SEO professional what the first half of 2024 has been like for them, there’s a 50/50 chance they’ll start crying. Google’s updates have come thick and fast recently – but why? And what effect have they had on the results we’re presented with when searching? In this article, integrated marketing and communications agency, Liquid, explores the most significant shifts of 2024, focusing on the rise of user-generated content platforms and what this means for your SEO approach. What are the latest Google updates? There’s certainly plenty to be keeping up with in the SEO world nowadays –…
Author: sme-admin
The modern workforce is a unique blend of four different generations. In this article, Kerri Mee, Clinical Lead at Onebright , provides strategies that can help you navigate the needs and perspectives of each generation, to create a supportive and open workplace culture. Today’s workforce consists of a breadth of generations: Gen Z, Millennials, Gen X, and Baby Boomers, as well as the introduction of Gen Alpha. Most HR professionals are tasked with balancing the needs of four vastly different generations whilst also creating a conducive workplace environment that can support this unique blend effectively. Understanding mental health’s importance is…
A technology expert is urging businesses to ensure they have a secure internet connection – or they could see operations grind to a halt. Juliet Moran, technical director of TelephoneSystems.Cloud, claims the importance of robust infrastructure is often overlooked, especially in a cloud based environment. And she says businesses should have a disaster recovery plan if systems fail or they could lose access to essential services they rely on. Juliet warns many business owners fail to take into account the impact if connectivity fails and relying on a cheap internet connection is insufficient to guarantee an undisrupted service. She advises there…
DeepL, a leading global Language AI company, has today unveiled two new languages in its AI writing assistant, DeepL Write. Initially released with support for English and German, Write now offers Spanish and French—bolstering its service with two more lingua francas critical to global business. The addition of Spanish and French is an exciting opportunity for global businesses to elevate their teams’ writing and communication—remaining consistent and on-brand, all while retaining their unique voice in the marketplace. “We hear time and time again that clear and effective written communication can be a problem for our customers in business, even in…
OnHand founder Sanjay Lobo MBE will be the keynote speaker at an inaugural event at The Shard where emerging social enterprises will pitch to esteemed industry experts for a share of a £50,000 prize fund. University students and recent graduates need to enter funding competition Ignite by 31st July to be in with a chance of securing not only cash but expert mentoring, networking opportunities and a bespoke post event support package. It’s been announced that the accomplished panel of judges overseeing the grand final on 3rd October will include: Jack Ford of the Ford Family Foundation, which is launching Ignite in partnership with…
Author: Tanya Channing, Chief People & Culture Officer at Pipedrive Diversity is of paramount importance to growing businesses. Ambitious SMEs are resource-hungry, leaning on the skills and engagement of a dedicated workforce to scale and beat market headwinds. With a people-first strategy, prioritising the drive and determination of a core team building the product or service, there needs to be real company cohesion backing them. However big the team is, both those on the ground floor in sales or product engineering, in the engine room of the business, and those leading at the top, need to collaborate effectively. Coding diversity…
In the past week in the UK, there has been a +200% rise in people searching for ‘brain rot test’, according to Google Trends, a way to find out if they are suffering from a severe “state of mental fogginess and cognitive decline that results from excessive screen engagement” (as defined by the Newport Institute). It is unsurprising, as brain rot has become the go-to term for feeling digitally burnt out. In no other industry is this more apparent than digital marketing, which can drain professional performance and creativity at the best of times. What are the signs of brain…
Kent businessman Chris Maslin, a seasoned entrepreneur known for his success in building service-based businesses, concludes another academic year of supporting Bethany School’s Young Enterprise initiative. Chris started his own accountancy firm, Maslins, in 2009, and opted to start to exit via an employee ownership trust. When he took a step back from the business in 2021, he transferred most of the company’s shares to that trust. Finding the outcome very satisfying, he went on to establish Go EO, which exists to help other businesses transition to become EO organisations. In 2016, motivated initially by peers already involved in the…
With an increasing reliance on technology, the protection of sensitive data and digital assets has become paramount for businesses of all sizes. The UK Government’s Cyber Security Breaches Survey 2023 estimates there were 2.39 million instances of cybercrime affecting UK businesses in the prior 12 months – and for small businesses, navigating the complex landscape of cyber threats can be daunting and confusing. It’s never been more important for business owners to understand the laws and regulations, and how to mitigate against potential risks. Rob Rees, Divisional Director at Markel Direct, explains the regulatory requirements for businesses when it comes to…
As labour, services, and material costs rise, many businesses are seeking ways to reduce expenses in 2024. Each month, an average of 7,520 online searches on Google are made for terms related to cost-cutting in business, such as “How to cut costs in business?” and “Business cost-cutting strategies”. A recent SME insights report by Dojo, who specialise in payments for enterprise and independent businesses, sheds light on the challenges faced by UK small and medium-sized enterprises. Dojo surveyed 1,001 SME owners, revealing the seven most common cost-cutting measures that businesses have implemented this year, as well as the industries that are focusing…