A leading Derby digital marketing agency says Google’s plan to outlaw the practice of advertisers tracking people as they visit websites is a reminder to company owners to keep on top of their online campaigns. JDR Group, which is based in Pride Park, says Google’s move, which involves phasing out controversial third party cookies, is another reminder that the online world is ever-changing – and those who use it to promote their businesses need to stay in touch. Cookies are text files which enable websites to track how users interact when they arrive on the page, helping them gather valuable…
Author: sme-admin
The digital marketing landscape is undergoing a seismic shift with the phase-out of third-party cookies—a change that holds new challenges and opportunities for brands and marketers. As Google begins phasing out these trackers, Carol Howley, CMO at Exclaimer provides some insight. Her stance is clear: this moment doesn’t signify an end, but rather a new beginning for data strategy and customer engagement. Companies that fail to adapt risk losing out The phase-out of third-party cookies is driven by privacy concerns and regulations. Businesses that demonstrate a commitment to user privacy and transparent data practices may gain trust from customers. On…
Members aim to achieve 5% of their workforce in ‘earn and learn’ positions within five years of joining the club. To mark the start of National Apprenticeship Week, Leading provider of Managed Network Solutions and IT Services, Evolve, has announced it membership in The 5% Club, a movement of employers campaigning for greater skills training, through ‘earn and learn’ job opportunities. The Club exists to help its members and all employers increase the number, quality and range of apprenticeships across the UK. Alan Stephenson-Brown, CEO at Evolve Business Group, said: “At Evolve we’re known for a company culture that values…
With this year’s sell-out Super Bowl highlighting the importance of a sports audience advertising strategy, data and programmatic expert Crimtan points to sport-centric marketing as a vital tool for brands seeking long-term customer loyalty. According to research by MRI Simmons, sports fans exhibit a 28% higher likelihood of paying attention to commercials. In a post-cookie landscape, programmatic advertisers are turning to sport-based approaches to harness audience context and effectively engage viewers. This year’s impending disappearance of third-party cookies has elevated the significance of leveraging a single connected platform that can facilitate gathering consent, profiling and dynamic delivery in real time.…
From the mass exodus of skilled staff during the Covid pandemic to more recent geopolitical challenges – which have seen availability of food & drink falter as prices skyrocket by 12.2%, according to the latest Consumer Price Index – 2023 was certainly a difficult year for hotels, cafes and restaurants alike. Nigel Draper, Founder and Managing Director of Sorsco, explores the importance of sustainability in food and drink supply chains, and provides insight on how to enhance sustainability within a supply chain. The ongoing cost-of-living crisis, which has seen many consumers reach for more budget-friendly options, has only added insult…
Employers are being urged to stay current with the emerging workplace trends of 2024 in order to remain competitive, foster a positive work culture, and enhance productivity. FDM Group, whose mission is to bring people and technology together, has provided key insights on what they believe will be the trends dominating workplaces in 2024. The team has also outlined why organisations should consider implementing these trends if they want to stay competitive and productive. From a heightened focus on employee wellbeing and continuous learning, to recruiting based on skills rather than qualifications, these workplace trends are expected to play a…
London, 29 January 2024: New research from Bibby Foreign Exchange (BFX), reveals that UK SMEs trading abroad remain hamstrung by circumstances borne out of Brexit, as the UK’s withdrawal from the European Union approaches its four-year anniversary. Data from BFX’s 2024 Trading Places report finds that more than half (55%) see the ongoing impact of Brexit as a significant challenge, ranking second only to inflation as the key issue hampering their growth. Michael McGowan, Managing Director of Bibby Foreign Exchange said: “Four years on, the Brexit burden is growing, not shrinking, and this is stifling the growth of thousands of UK exporters and importers who also …
In a perfect world, all professional relationships would work out exactly as planned but, sadly, in business, disputes are almost always unavoidable. From disagreements over contracts to conflicts between business partners, problems develop in many different forms. Yulia Barnes, the founder and managing partner of Barnes Law, provides insights into effectively addressing these challenges when they arise. How you deal with the issue can significantly impact the success and future of your business, not to mention your reputation, so it is vital to understand all the dispute resolution options available to you. However, first, you should ensure you understand the…
Every penny counts when you’re allocating marketing spend so spending it where it will have the most impact is crucial. Jemma Robertson, director of Glasgow-based marketing agency GRA, has predicted some key marketing trends for 2024 with her team and suggests these six top ‘ins’ and ‘outs’ for the year ahead. IN FOR 2024 Broadcast and radio advertising for smaller brands Five or 10 years ago, only the biggest of brands could have advertised on TV or radio. Now these channels are becoming much more affordable and accessible, we think we’re going to see much smaller brands utilising these to help…
A Cambridge-based publican and micro-brewery owner has secured a £1.1m funding deal to purchase a landmark pub and hotel business on the outskirts of the city, paving the way for future growth. Marcus Turpin is primarily utilising the facility provided by alternative finance lender Reward Finance Group to purchase The Lord Byron Inn in Trumpington from Stonegate brewery. This acquisition aims to further develop that side of the business and transform Turpin Breweries after it was heavily impacted during COVID-19. Marcus started his career as a builder before becoming a publican in 2006 when he acquired a lease for The Lord Byron Inn. Working…