A new study has revealed the most impactful Christmas advertisements of the 21st Century – with John Lewis’ 2013 ad “The Bear and the Hare” crowned number one. Christmas advertising is a staple of the holiday season, with many brands vying to create the most effective and memorable ad possible. They are an effective marketing tool and have become increasingly elaborate over the years in response to the buzz they generate. QR code generator and marketing experts at QRFY.com analyzed the total number of YouTube views and, where applicable, the total number of Spotify plays, before calculating an average number…
Author: sme-admin
Richard Blundel, Director of the Centre for Social and Sustainable Enterprise, at The Open University, discusses what SMEs of all kinds can do to develop their ESG skills and use them to move their organisations forward. ESG (standing for ‘Environmental, Social and Governance’) may not be the catchiest of business terms, but it has become a hot topic in corporate boardrooms around the world. The British Business Bank has described ESG as, ‘a set of standards measuring a business’s impact on society, the environment, and how transparent and accountable it is.’ Sceptics see it as ‘woke’ and naïve, while supporters…
UK Businesses Optimistic as Inflation Falls to 3.9%, Eliciting Calls for Policy Adjustments In response to the latest Consumer Price Index (CPI) figures revealing a drop to 3.9% in the year to November 2023 – the lowest in two years – business leaders express relief and optimism for the economic landscape. , National Chair of the Federation of Small Businesses (FSB), said: “The decrease in inflation is a whisper of relief to small firms as we end the year. The reduction marks a significant shift from the staggering 10 per cent figure this time last year at the peak of…
December marks the start of advent. For many this a period of joy. However, it also tends to be an incredibly busy, stressful, and worrying time with financial concerns, time pressures, and workload issues proving problematic. So how can employers best support their workforce in the run up to Christmas and over the Christmas break? Dr Julia Lyons, Senior Counselling Psychologist at Onebright looks at when stress and worry become a problem and how this might impact individuals in the workplace. When does stress and worry become a problem? We all have our own worries and moments of stress-induced pressure. It is a…
Empathy is viewed as an important leadership trait and yet only 51 per cent of U.K employees believe their senior leaders are empathetic. Plus, when leaders do express empathy, just 52 per cent say it’s accompanied by meaningful action and support. These are the findings from O.C. Tanner’s 2024 Global Culture Report which gathered data and insights from more than 42,000 employees, leaders, HR practitioners, and executives from 27 countries worldwide including 4,818 from the U.K. “Progressive organisations often champion the importance of leaders being empathetic, which is the ability to understand and share the feelings of others” says Robert Ordever, European MD…
In this article, director-led performance marketing agency outbloom will explore the reasons why TikTok is an essential platform for businesses and provide you with nine actionable tips to effectively promote your brand, engage with users, and harness the power of TikTok marketing to beat the competition in 2024. TikTok’s rapid growth and immense popularity make it a powerful platform for reaching and engaging with younger audiences. It has a massive user base, with over one billion monthly active users, TikTok offers access to a broad demographic, including Gen Z and millennials. For businesses that sell products, there is live streaming…
SMEs have faced a host of hurdles in 2023, which has pushed the pursuit of ESG initiatives down the priority list. According to KPMG, CEOs feel that pressing economic matters are the biggest barriers to delivering an ESG strategy in the next three years. However, with some light on the horizon as we head into the new year, Ryan Sorby, Regional Head at Growth Lending ,suggests business leaders should revisit their ESG strategy or implement one. Research shows that 90% of global investors consider ESG in their investment approach and 85% of chief investment officers surveyed by McKinsey say that it’s an important…
Business leaders have had no shortage of challenges to contend with in recent years. From adapting to a global pandemic to macro-economic pressures, keeping businesses operational has been no mean feat. But there is one global threat that, despite constantly making the headlines, small to medium businesses are continually unprepared for: cyber attacks. Earlier this year, KNP Logistics Group made headlines when it was forced to close after an attack by the Akira ransomware group, and they are not alone. In a recent report from global insurer Hiscox, over one fifth of businesses that suffered a cyber incident in the…
In the modern workplace, prioritising employee wellbeing and productivity has become key for employers. This is increasingly important when working with a smaller team. Investing in the comfort and health of your team leads to better performance, increased happiness and heightened job satisfaction. If you are an employer it is worth considering the immediate impact that optimising your air management can have. Often overlooked, improvements in air conditioning, ventilation, and air quality are some of the most effective ways to elevate the overall mood and morale within your workplace. It is important to note that business owners are legally obligated…
Clicks and relevant metrics have long served as a benchmark for advertisers to assess the efficacy of digital ad campaigns. Digital advertising has undergone significant transformation since the creation of the first banner ad campaign in 1994, which boasted an impressive click-through rate ranging from 40% to 50%[2], however around 85% of internet users no longer engage with banner ads by clicking on them[3]. As such, data and programmatic expert Crimtan is considering whether advertisers should still be relying on metrics such as clicks, or are there alternative, more accurate measurements? The focus should not be on clicks as not all users…