‘Flight of the Giraffes’ pilots come face-to-face with Cotswold Wildlife Park’s Giraffes for a very special charity event in memory of nine-year-old Louise Conway. Flight Lieutenant and event organiser Mark Scott, along with Flight Lieutenant Phoebe Valentine-Wood, visited Cotswold Wildlife Park to raise awareness for a very special campaign very close to Mark’s heart – ‘Flight of the Giraffes’. On 19 April 2023, both pilots will fly 291 cuddly toy giraffes in a RAF Voyager KC MK2 from RAF Brize Norton in aid of ‘Flight Of The Giraffes’ (on behalf of ‘Giraffes on Tour’), raising funds for Great Ormond Street…
Author: sme-admin
Chris Mckie, VP, Product Marketing Security and Networking Solutions at Datto, reveals the results of their recent State of ransomware Report. He explores the results in more depth for SMEToday’s readers and importantly, looks at what they mean for SMEs – in terms of the opportunities and also what they should be aware of. In response to increasingly frequent and complex cybersecurity threats, small and medium-sized businesses (SMBs) have a heightened awareness of the risks that ransomware and malware present to their business, according to the survey. In the annual State of Ransomware Report, nearly 3,000 SMB IT professionals across eight…
Andrew Magowan, a Lawyer at The Legal Director, which provides SMEs with senior in-house lawyers part-time, on a retained basis, discusses why ESG is so crucial for SMEs. “We recently conducted a short research study at The Legal Director: a temperature-check on how SMEs understand and address their legal needs. Seventy-four percent of respondents said they had never taken legal advice on Environmental and Social Governance (ESG) or Social Value! This shocked me. So, I am climbing on my soap box to tell you why ESG is so important for the SME market and what you can do to start…
How did you start the business? I was on track to pursue a career as a lawyer, until one day back in 2018 when I was sat in a pizza shop with my co-founder Harry, and we decided to launch a digital raffling and fundraising website together. I had always held giving back close to my heart, and we realised that we had stumbled upon a really powerful way to encourage giving; donations would surely skyrocket if people received a chance to win something amazing alongside, and in contrast with the lottery, we could allow people the choice over exactly…
With spring on the horizon, holiday-goers are beginning to think about planning the perfect break. But planning a holiday isn’t always easy. With so many options, finding the right combination of activities, experiences and destinations can be overwhelming. However, with the help of artificial intelligence (AI), you can now create the perfect trip like never before. Craft, the company building the future of documents, explains how AI can help curate your dream holiday – for any occasion. Here are four ways you can use the power of AI to plan your perfect getaway… Discover destination options Planning a holiday can be…
Human development and performance expert Dan Stanley is a retired award-winning senior army commando, a contributor in a multi-million-pound service business, the former owner of a successful fitness company, and until recently, the national champion in indoor rowing across multiple distances. The married father-of-two today runs an exclusively male coaching business which has helped hundreds of men with their wellbeing – Better Men. Focusing on men has given him the expertise to analyse the cult of the Andrew Tate phenomenon and explain why it is growing. “In the wake of the pandemic, war in Europe and Brexit it’s unsurprising that someone…
Small- and medium-sized enterprises (SMEs) contribute immensely to the country’s economy. There are currently over 5.5 million SMEs in the country, which account for 99.9% of all businesses and 61% of employment in the UK. These SMEs constituted coffee shops, florists, builders, and other product and service providers close to our communities. Because of how valuable SMEs are, it’s integral for business owners to adopt forward-thinking policies and prioritise their diversity, equity, and inclusion (DEI) strategies. Employees are demanding more from their workplaces, and although the benefits of DEI to businesses are well-known, less than half of employers have standalone DEI strategies. This…
The advent of social media and its subsequent integration into our lives has diversified our living, communication, and information sharing pattern. The use of social media has real-life implications in terms of its use, market dynamics, identity, and privacy. Statistics reveal an evolving number of social media users and activity, i.e. six out of 10 users of Instagram login daily, while Tiktok has crossed one billion active users. Along with personal communication and information-sharing platform, the use of social media for marketing and branding has remained prevalent to reach out to the masses. It is used to communicate and interact…
Richard Blunden, CEO of Monkey Puzzle Day Nurseries Group, shares his knowledge of running a thriving franchise. Opening a franchise offers a fantastic opportunity to run your own business under the umbrella of a national brand. This means your business is instantly recognisable and can enjoy the support of the brand whilst receiving guidance from people with in-depth knowledge of the business. Running a franchise is all about building a strong partnership with the brand experts as you independently run the business. Richard Blunden has over 20 years’ experience in franchising, working for some of the largest and most prestigious…
According to recent research, 82% of business leaders find B2B marketing boring – and 88% of CEOs want a bold, contrarian or provocative approach. That’s fine, says Workbooks’ CEO John Cheney, but execution is just as important as strategy. Before going wild with an innovative B2B marketing strategy, it is vital to put in place the marketing engine and ensure the current ‘people, process and technology’ is set up to effectively deliver campaigns and gain real value from creativity. Executing strategy On the one hand, 60% of B2B marketers face reduced or stagnant budgets in 2023. On the other, marketers…