Creating consistently successful advertising campaigns should be a goal of every marketer and business owner yet knowing where to allocate spend or how effective a campaign is can be an on-going challenge. As such, leading programmatic and data expert Crimtan has created a tool for businesses to determine the true value of a paid marketing campaign. When businesses invest in marketing, they want proof that they are receiving the best return on investment. For example, it’s important to put budget into targeting and engaging customers who are likely to act as a result of seeing an ad, rather than customers who…
Author: sme-admin
It’s certainly not news that identity fraud remains one of the biggest threats in the UK. In the last 12 months, business leaders estimate that identity fraud has on average cost their business £398,520, with a total of over £609.8 million stolen through fraud and scams in the first half of 2022. Increasing fraud types Such is the concern over the rapidly rising numbers in fraud cases, that UK Finance is urging that it must be considered a national security threat, as some fraud types have increased and criminals continue to adapt their methods. From employee impersonation and faulty products…
Author: Sue Bramall, director of Berners Marketing, which provides an expert legal content subscription service for law firm marketing. Recently, I bought a new PC and was amazed at how easy the setup and installation experiences were compared to the last time. Not so long ago, I routinely handed over anything technical to my teenage son. But fortunately, technology companies have now faced up to criticism about poor user-experience and have invested in ‘design thinking’ to improve the journey for their customers. We tend to think about design in terms of designing a new product, creating beautiful packaging and enticing…
A restraint order is a Crown Court order that has the effect of prohibiting a specified person from dealing with their assets in this country or abroad. It can be made before any criminal charge has been authorised against an individual(s) or after charge when a person becomes a defendant in the proceedings. This specific type of order is designed to prevent any assets from being dissipated, liquidated or moved without consent of the prosecution, and also ring-fences them for potential confiscation proceedings at a later date. When Does a Restraint Order Typically Take Place? Typically, a restraint order…
Recent analysis from Arden University, a leading UK-based provider of flexible, online and blended learning, has examined which university degrees could give students the best employment and salary prospects in the fiercely competitive post-Covid job market in 2023. The research identifies that psychology features in the top ten university subjects studied by UK CEOs. Recent research considered LinkedIn analysis of degrees studied by 260,000 UK CEOs and Managing Directors. Whilst the highest results were predictably dominated by business, management, ecommerce and economics related degree subjects, psychology’s top ten ranking illustrates the subject’s potential as a pathway into a lucrative career. According to…
Today’s ONS data reveals that the UK’s output per hour worked was lower than France, Germany and the United States in 2021, but higher than Canada and Italy when using the component method. However, the UK was the only G7 nation to see its annual output per hour worked drop in 2021 (although this excludes Japan because of a lack of data) and ended up 10% lower than the other G7 nations’ average. Paul McGuckin, Head of Employee Benefits Distribution at leading independent consultancy Broadstone, commented: “The UK’s productivity continues to lie substantially behind many of its major international peers…
Author: Helena Osborn, Account Manager at Protean Inbound Marketing Social media platforms are a great way for businesses to reach a large and targeted audience, helping to increase brand awareness and visibility. It allows interaction with your customers in real-time, which can help to build relationships, improve customer satisfaction and allow you to easily respond to customer inquiries and complaints, improving your overall customer experience. Social media marketing is generally more cost-effective than traditional marketing methods, making it a great option for businesses of all sizes. But, before you launch into major social media campaigns for your business, it’s important…
Whether it’s that clothing order that you just don’t need anymore, or returning any unwanted Christmas gifts – it’s important to know your rights when it comes to returns, and how delivery times may affect it. Peter Board, Commercial Director at DeliveryApp, a UK wide same-day delivery tech platform has given top tips for customers on how to make sure they’re getting the most out of their returns, and what to do if upcoming strikes may affect online orders: 1. Check companies return T&Cs Make sure to keep order confirmation numbers and check the specific terms and conditions on the company’s…
Analysis of data from Companies House reveals 774,420 new businesses registered last year, up 3.5% from 2021. The number of new UK businesses incorporated in the full year of 2022 (1 January – 31 December) was also 19% higher than five years previously, according to analysis of Companies House data by B2B PR agency, Definition. However, the data also suggests a significant slowdown in this growth rate over the last two years, most likely as a result of the impact of the Covid-19 pandemic and an uncertain economic environment. In 2020, there were 13% more businesses registered than the previous year,…
Tim Reid has been appointed CEO of UK Export Finance (UKEF), the UK government’s export credit agency, taking up the role on 1 January 2023. Tim was previously UKEF’s Director of Business Group and joined UKEF from HSBC in 2022 , where he held senior positions around the world, focusing on connecting businesses with international opportunities. At HSBC, his most recent role was Global Head of Transaction Banking within the bank’s Global Banking division. Previously he managed businesses across Europe, the Americas, the Middle East, and North Africa. Secretary of State for International Trade, Kemi Badenoch said: “I’m pleased to welcome…