Digital advertising is not only hugely complex but fast changing, especially for B2B marketers. Is Google Search still a good option despite soaring call-per-click costs? Does the explosion in bot traffic (estimated at 95% of clicks) make it near impossible to get your ads to the right user base on the Google display network? Is LinkedIn’s enhanced job title targeting worth the extra cost? Such conversations, while important, are a dangerous distraction. Generating clicks is just the start. What a business needs to know is what happens next. How many people click through – at great cost, only to bounce straight off?…
Author: sme-admin
When you become an entrepreneur you are embarking on two journeys. One to build and grow your business, and another to the edge of what you think you are capable of. All entrepreneurs are aware of and excited about the first journey, but very few are prepared, or even aware, of the second one. But it is this second journey that will define whether you succeed or not, because prioritising personal growth is how you keep ahead of the increasing demands your business will place on you. It also guarantees the only ‘exit’ you can count on in the end,…
Bupa UK Insurance has announced the launch of a new free service for its SME customers, Growth+, which, for the first time, offers an all-in-one HR, health and wellbeing support service expertly tailored to the needs of small businesses. Growth+ has been designed to support small business owners and entrepreneurs so they can navigate their business’ health and wellbeing responsibilities and unlock the business growth opportunities from investing in private healthcare. Growth+ helps small business owners and entrepreneurs take care of their own health and their employees through: A new team of health and wellbeing experts trained to understand the…
James Higgins, Founder of luxury, ethical bedding brand, Ethical Bedding, took part in the latest series of Dragons Den. On the popular BBC One series, James showcased the properties and potential of the eucalyptus-based, sustainable bedding, gaining the attention of Touker Suleyman, who offered a 50% stake in the business. However, James boldly declined the offer, favouring his belief in purpose over profit. Here, James provides insight into the story behind Ethical Bedding, the importance of purpose over profit, his experience on Dragons Den and the next steps for the business: What was the inspiration behind creating Ethical Bedding? ‘After working in…
To put it politely, the UK’s economy could be described as being in the toilet. First, the pandemic brought the country to a near standstill, causing thousands of businesses to go under, never to be seen again. Then, just as the situation with COVID was beginning to look a little brighter, Putin decided to invade Ukraine, placing the UK’s food and energy supplies under serious threat, and causing prices to soar. Now, the nation is in the throes of a crippling cost-of-living crisis, which is inflicting untold pain on households and organisations from Lands’ End to John o’ Groats. It…
The working world is fast-paced and driven by technology. Such rapid change can make it hard for young people to know where to start when it comes to addressing the digital skills most coveted by employers, Amy Caton, Digital Talent and Impact Senior Manager at BT Group provides SMEToday readers some guidance. It’s tempting to assume, in an increasingly digital world, that digital literacy is not an issue; that we can all interact intuitively with the apps and devices that now permeate our lives. Many young people feel tech-savvy, and confident using social media channels. However, in reality, the UK faces…
As technology continues to evolve, so does the world of digital marketing. Google Analytics has been a staple tool for marketers since its launch in 2005, and it has undergone significant changes over the years. In October 2020, Google introduced its latest version, Google Analytics 4 (G4), which replaces the previous version, Universal Analytics. In this article, marketing experts Protean Inbound explore the differences between the two and why it’s essential for marketers to upgrade to G4. What is Google Analytics 4? Google Analytics G4 is the latest version of Google Analytics that provides businesses with valuable insights into their…
Office architecture has been changing for three years. Meetings have become Zoom calls, a quick phone call an email, and an email an instant message. As the office landline becomes replaced with internet-based alternatives like Voice over Internet Protocol (VoIP), some businesses are questioning — is it secure? To help stave off concerns of cyber-attacks, Ross Slogrove, UK country manager at VoIP phone system provider Ringover, analyses the security credentials of VoIP. In 2022, statistics from cyber security company Surfshark showed that there were 4,783 victims of cybercrime for every one million users in Britain. That translates to a 40…
Most HR practitioners knew it was coming but when the Supreme Court issued its long-awaited decision in Harpur Trust v Brazel on 20 July 2022 there was a collective groan in many sectors such as retail and hospitality. While the decision did not affect salaried workers or those on fixed term or fixed part time hours, it still affected potentially between 320,000 and 500,000 permanent term-time and zero-hours workers such as sales assistants or warehouse staff and between 80,000 and 200,000 agency workers. Dispute The dispute in the case centred around the application of the simple 5.6 weeks’ holiday allowance…
Gareth Anderson, Head of Business Management at Allica Bank, provides SMEToday’s reader with some analysis around the replacement of the super-deduction tax break with ‘Full Expensing’ On Wednesday, the Chancellor of the Exchequer, Jeremy Hunt, presented his Budget to parliament, laying out his plans for the UK economy. One small but significant part of his announcement regarded the future of the super-deduction tax break, which was introduced in April 2021 to encourage businesses to invest by allowing them to deduct 130% of qualifying investment costs from their profits when calculating the amount of tax they’ll need pay. It was a fantastic…