Fuel prices these days feel like they are playing a numbers game – you never know which ones you are going to get. With UK supermarket fuel prices fluctuating by as much as 14p a litre across the country, drivers are left exposed to what is often referred to as the ‘pump price postcode lottery’.
Motorists could breathe a welcome sigh of relief when fuel prices decreased consistently in the last quarter of 2023. That all came to a halt in January 2024, when the average prices of unleaded fuel hovered around the 140.5p mark per litre, and 148.4p for diesel. However, prices for petrol in Northern Ireland remained 4.2p cheaper and 3.5p cheaper for diesel – a noticeable difference compared to the rest of the UK.
Could cheaper fuel in Northern Ireland be explained by the presence of a fuel price checker that’s been in place since the end of 2023? And shouldn’t the whole of the UK benefit from a regulatory body to monitor and sustain cheaper fuel prices, to benefit all motorists no matter the location?
Cracking the (post) code
An analysis of the prices charged by the four leading supermarkets in the UK, as revealed by the Government’s voluntary price reporting scheme, has found “wildly different” prices are being charged between different fuel retailers. What’s more, they all seem to vary based on each forecourt’s geographical location. This finding has prompted speculation that motorists are engaged in a ‘pump price postcode lottery’ and one which comes with clear financial disadvantages.
Consumers are all too familiar with the frustration of pulling into a fuel station only to be met with unexpectedly high fuel prices. The current scenario, where price fluctuations are based on the geographic location and supermarket choice, emphasises the need for a regulated, comprehensive solution, providing reassurance for all.
RAC fuel spokesperson, Simon Williams shared it is “unfortunate” that January brought an end to three consecutive months of falling prices at the pumps and it is “concerning” that fuel remains considerably cheaper in Northern Ireland when compared to the UK and the rest of the country. These observations serve as a reminder of the importance to have checks and balances in place that benefits both businesses and consumers consistently.
A need for regulatory oversight
The disparities in fuel price based on location creates a challenging landscape for drivers seeking the best deals. These inconsistencies underscore the need for a regulatory body for monitoring and regulating fuel prices, ensuring supermarkets display their live prices – a move strongly recommended by the Competition and Markets Authority (CMA).
Oversight from a regulatory body such as the CMA would help empower drivers to make better, more informed refuelling decisions. By being able to choose where to refuel, motorists could potentially be making significant savings over time.
For fleet managers, fluctuating fuel costs and geographical price disparity introduces a layer of complexity when forecasting budgets. Like regular drivers, fleet managers would also benefit from a more stable pricing environment, enabling better views to more accurate financial planning, while also pre-empting operational expenses and resource cost without uncertainty.
Beyond individual advantages, the introduction of governing oversight and a transparent pricing structure would play a pivotal role in stabilising the fuel market. By preventing unjustified price hikes and guarding against potential exploitation or market manipulation, a regulatory body acts as a safeguard for consumers and businesses alike.
Staying ahead of the game
While the debate over regulatory intervention may be ongoing, there is already a more immediate solution available for those looking to mitigate the impact of the so-called pump price postcode lottery.
Business fuel cards providers like fuelGenie, offers a practical and effective way for drivers and fleet managers to save money on supermarket fuel while having access to a number of other benefits, such as a wide network of supermarket fuel retailers.
fuelGenie is a business fuel card provider that offers an array of benefits. Drivers can lean on the fuelGenie app for on-the-go account control and to easily locate their nearest fuelGenie or fuelGenie+ eligible petrol station, as well as the latest fuel prices. By partnering with leading supermarkets, fuelGenie ensures that uses can enjoy savings every time they refuel.
What next?
As long as prices continue to be arbitrary based on random geographical location, the demand for a regulatory body for monitoring and regulating fuel prices will remain high.
The ongoing discrepancy in fuel costs across the United Kingdom means the country would benefit significantly from a safeguarding body to monitor and keep down fuel prices. The big question is, how soon is this going to be put in place to prevent drivers and fleet managers from feeling taken advantage of at the fuel pump?
